March 14, 2021
Purpose of Business Communication
Following are the purposes of business communications.
- To give and receive information
- To provide advice: managers need specialized advice from experts. It is more effective through face to face contact. It should be confidential.
- To provide counselling: Counselling is an organized and specialized activity requiring professional expertise and objective approach.
- To issue orders and instructions.
- To impart education and training.
- To receive suggestions.
- To persuade people.
- To issue warning and notice.
- To improve morale (amount of confidence and enthusiasm)
- To motivate people.
- To improve discipline (oral and written communication)
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